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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Essay Two Prewriting Assignment

Essay Two Prewriting Assignment

Q This is your first writing process assignment for Essay Two. In this prewriting stage of the writing process, you are going to choose the advertisement you will analyze in Essay Two, and the text you will use to analyze it. Finally you will start to make the analytical connections between the text and the ad that will form the basis of your analysis. In your prewriting, you shouldn't be concerned about perfect, polished sentences. Moreover, you're not trying to write in a structured way yet. You're just trying to find the main ideas and evidence for your analysis. In the next stage of the writing process (the blocking plan), you'll start to figure out how to shape these ideas into a well-organized essay.

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Fowles' article examines the impact of advertising on our daily lives by examining the approaches and strategies used by advertisers to appeal to customers. According to Fowles, advertising's work is based on two basic ideas: the emotional component, which impacts the customer unconsciously, and the focused information product, as seen by his statements. As a result, most commercials in national media may be thought of as having two levels of the substance. The first is the consumer's mental attractiveness to long-running drives. The second type of information is about the product or service that is being sold.